Build the scope that fits.
Every line from the proposal, switched on or off. Nothing here is all-or-nothing: each brand stands alone, and anything monthly can be added or paused later. Tick what you want and the total updates as you go.
or pick line by line below
Foundation, breesy.aiOne-time
Foundation. ConnectOne-time
Only if bothWork that exists only when the two brands are done together
Monthly baseChoose one
Monthly modulesAdded to the base · add or pause with 30 days notice
Three things run first whatever else you choose. Measurement needs 30 days to settle before advertising can optimize against it. The creative library unlocks social, paid and video at once, because no platform accepts a campaign without creative. And the Breesy identity has to exist before Connect’s can extend from it. Everything else can be sequenced around you.
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Findings →
The short version in fifteen slides, if you would rather see the reasoning than the price list.
All documents
Bednight Stories
joanna@bednightstories.consulting